StoryBrand Certifications: guide, copywriter

About

Great businesses shouldn't lose to inferior competitors.

But they often do. Why? Because customers buy what they understand. So if customers don't understand why you're the best solution, they won't buy from you. Period.

I've helped dozens of clients create a clear message and grow their company. Whether you are a small business or a billion-dollar brand, I can help. Schedule a call today to discover how clarity helps you win.

Portfolio

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Client

Massimo Group

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http://http://massimo-group.com/

After attending the StoryBrand Live Workshop in Nashville, Massimo Group founder Rod Santomassimo called me to help his company overhaul their messaging. I created the content for their new home page, along with content for 4 brand new landing pages. My team then turned that copy & wireframe into a great design. The results? As Bo from the Massimo Group says, "We’ve easily made over six figures from his copy."

Client

Signature Wealth Strategies

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http://signaturewealth.com/

Chip Munn, Managing Partner at SWS, went through the StoryBrand Online Workshop. He reached out to me for help with his new website and a refreshed brand image. I worked with my design team to create a new website, brand image, and print materials.

Client

WhiteSpace at Work

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www.whitespaceatwork.com

Juliet Funt, CEO of WhiteSpace at Work, wanted to reach more customers with a clearer message. We created a BrandScript, as well as copy for her new site. She launched it before speaking at a leadership event that was simulcast all over the world. Since then, she's seen an increase in monthly revenue.

Client

Ebert Studio

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https://ebertstudio.com/

Founded over 100 years ago, Ebert Studio is a legendary portrait studio in Chicago, IL. After attending the live StoryBrand workshop, owner and 4th generation photographer Jeff Ebert contacted me for help with his site. I began by coaching him through his BrandScript. With this enhanced clarity, I wrote and wireframed his new site.

Client

Cedar Fair

Cedar Fair is the parent company of 11 amusement parks around the U.S. and Canada, including brands like Cedar Point, Knott's Berry Farm, and CaroWinds. I delivered the StoryBrand keynote to their entire marketing team, including the marketing VPs from each park. I also worked with them to develop a strategy to distill these foundational principles into a web, email, and social strategy.

Skills: Copywriting, Sales Funnel Creation, Overall Marketing Strategy, Keynote Presentation Help, Hourly Coaching, Website Copy

Testimonials

Jeff Ebert

Ebert Fine Art Portraiture

Wes made the overwhelming task of clarifying my message a breeze! In a business that has been around for a long time, my assumption was that my message is clear, but Wes asked me just the right questions to help make the customer the hero in my story, and I am so grateful that I found him! His copy helped make the process of creating a new website easy and fun! I recommend him to all of my colleagues!

Matt Demorest

HomeSure Lending

Wes wrote an e-book for my website. He was thorough, responsive, and the finished product was fantastic. On top of that, he was both prompt and priced fairly. Great work, Wes!

Jennifer Weitzel

Cedar Fair

Wes introduced our marketing team to the StoryBrand framework. With his detailed knowledge, he was able to teach us the framework, and then take questions from the team to show them how to directly apply the tools to their marketing strategy. He spent a lot of time upfront to understand our business needs, to be able to provide relevant examples and applications of StoryBrand. The session was a great success and we are already looking at opportunities to integrate StoryBrand into our planning toolbox.

Bo Barron

Massimo Group

Many of the copywriters we’ve used in the past have struggled understanding our business and our ideal prospects. Wes set himself apart by taking the time to learn who we are and who we are after. As a result, he crafted copy that spoke to the heart of our prospects and perfectly represented who we are. He was able to do so with clarity and simplicity. We’ve used him on a redesign of our website, on marketing funnels, and to hone the pitch of webinars. We’ve easily made over six figures from his copy.

Chris Ames

North Point Ministries

Our time with Wes gave the team a common lens through which to write and edit our content. He had more to teach than we had time to receive, so he customized his approach. Wes covered the foundational elements of StoryBrand but then he focused on the areas we, as a team, needed the most. We liked him! And he brought great stories to inspire and support the ideas he presented. We especially appreciated Wes's ability to identify when/how to accelerate ministry with business techniques.