StoryBrand Certifications: guide, copywriter


Mompreneurs, you DO NOT need more variety, more products or more services to grow your business. But you DO need a clear message.

Your messaging is key. It impacts how you establish trust, who listens, who buys, who is motivated to action, and your business bottom-line.

Our work together will: end the ickiness of constant self-promotion, shine the spotlight on your ideal client, and put a megaphone to your business purpose.

Email me at to get started.


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she works HIS way

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This team had a great membership site, but their messaging contained too much insider language and too many options to get connected. After a website and messaging re-brand, we made it clear who they are, what they do, and the important first steps to take to get connected with their community.


Cross Training Couture

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In addition to helping this Christian clothing line develop a tagline that reflects their business mission, we created a lead-generating PDF to collect emails of their ideal client. Not only has it helped them convert new customers, they have a much more targeted audience for running social media ads that produce a great return.

Skills: Copywriting, Social Media Marketing, Email Marketing, Lead Magnets, Sales Letters, Website Copy


Rachel McMichael

McMichael Consulting LLC

After working with Michelle, I know exactly what to tell my ideal clients, and I have a redesigned home page with copy that makes me want to sign up for my own services! I don’t want to know how much money I wasted before working with Michelle but I do know this -- Michelle took the time to really understand my story and the message I want to share with the world. What she was able to do is unlike anything I’ve ever experienced before… she's my business secret weapon!

Amber Newman

Real Fit Faith

After completing a Story Brand Consult with Michelle, I felt a renewed sense of peace, direction, and focused purpose. She helped me truly zero in on who my client was and how I could truly make a difference – not just sell them a product. Michelle was incredibly helpful and definitely over delivered…it was an investment I would do over again and have already recommended to fellow business owners.

Leah Case

grace gathered life

I am SO thankful for the time spent with Michelle in our framework call. She help me take a big idea that I had been sitting on for months and create a brand, product and vision for my new project. I was able to get to work that day and get things moving....and I am so excited! As an entrepreneur and business owner it's so important to align with someone who believes in your mission and values, and Michelle is the perfect fit for me. So grateful for Michelle and it was worth the investment to work with her.

Andy Savage

Highpoint Church

One of the reasons I LOVE working with Michelle is the simple fact that every time we talk, and I truly mean every time, I come away more energized about my ministry. Michelle is an encourager and also an equipper. She has incredible insights for sharpening any type of communication. As a gifted communicator in her own right, Michelle goes all in to understand your specific situation and helps you find your voice and your message. Working with Michelle is a no regret decision.

Kayla Howard

Kayla Howard, LLC

My session with Michelle was the SINGLE MOST BENEFICIAL session I have ever had with a coach in my 8 years of business online. Within the first 5 minutes she gave me the solution to years of mental block and paralysis that I had with my business. I truly cannot thank her enough for the breakthrough I got and the vision I now have for my life and business. It's worth 100 times what she charges!!! Anyone attempting to build an online business should start by coaching with Michelle and avoid frustration!